Introduce/launch a new product Archives - Page 68 of 84 - Event Marketer
Adidas Boost Launch Highlights Shoe Technology
To tell an impactful story of its new shoe technology, the Boost product launch utilized five 53-foot semi-trucks filled with staging, A/V, graphics and interactive assets. The event completely transformed New York City’s Javits Center into a series of experience stations that conveyed its advantages over traditional materials used in running shoes. The branded space...
Harley-Davidson Immerses Dealers in Urban Setting
This “non-meeting” meeting featured a product reveal that motivated 1,200 U.S. dealership employees to understand the non-traditional customer base for the new Harley-Davidson Street 500 and Street 750 motorcycles. Authenticity was the name of the game here, from the rust on the fence, to the treatment of the bricks on the wall, to the fallen...
Alienware Launch Event Features Gaming Battles
Alienware fans are no strangers to gaming. Active gamers play video games a few times a week and have additional interests around computing, music and creative production. The Alienware Landing Tour tapped into these interests in eight markets, showcasing the power of its newest gaming system, the X51, and its creative functions that gamers can...
Microsoft Deploys an Interactive ‘MultiWall’ at CeBIT
CeBIT is one of the largest consumer electronics exhibitions in the world, and Microsoft is always looking for innovative and exciting ways to present new products to attending media and potential customers. For last year’s show, the brand’s German branch, Microsoft Deutschland GmbH, deployed the MultiWall to inspire excitement for its new Windows 8 operating...