Generate trial Archives - Page 59 of 67 - Event Marketer
Bacardi Lets Consumers Cast ‘Likes’ for Experiences
The event industry has a case of “experiential crowdsourcing” fever. For as long as most marketers can remember, all of the decisions about what a campaign would look like, where it would go and what consumers would experience were made in a conference room. But to keep pace with today’s empowered consumers who are increasingly...
New Balance’s Urban Dash App Engages Runners
There are few things smart phone-carrying consumers love more than their favorite apps. Whether it’s for fun or function, ain’t much an app can’t do. Yet despite their popularity, an event marketing app has to work a lot harder to win a piece of the passion consumers have for their everyday tech addictions. A killer...
Dell Records Demo Data with a New Dashboard
If you don’t have an event dashboard these days, you’re probably missing out on some pretty key data that could drastically improve the performance of your portfolio. Dell embraced the power of the dashboard this year by leveraging its own technology—an Inspiron duo tablet—to create a handheld demo with a “duo” role: as a lead...
Nespresso Offers Personalized Sampling Engagement
Nespresso was interested in challenging the preconceptions of high-end coffee consumers, and showing them that the brand is as much of a coffee snob as they are. To introduce a wide variety of its coffees to affluent and well-heeled professional consumers in an efficient and time-sensitive way, the brand went to one of the most...