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Intel Invites Consumers on Global Experience Tour
Intel’s partners give its products the context it needs to bring its technologies to life for consumers. So promoting its partners, like Ultrabook, various all-in-one devices and smartphones with Intel technology inside is a key strategy for the brand. In pursuit of this objective, Intel is always finding the bleeding edge of experiential, and last...
Microsoft Surface Boot Camp Deploys Game Play Tactics
When it’s time to bring a new version of a beloved video game franchise to market, getting the attention of jaded gamers while introducing new systemic capabilities is no easy task. But that’s exactly what Microsoft pulled off with its Surface Boot Camp, which leveraged the then unreleased Halo: Spartan Assault game to entice retail...
Oracle CloudWorld Achieves Latin American Record
Cloud computing is the future of enterprise-level computing, and as a leader in the space, Oracle is bringing the good news everywhere it goes. For its CloudWorld São Paulo, the brand set for itself the task of being the largest cloud computing event ever held in Brazil in order to tap into the rapidly evolving...
L’Oreal Paris Launches Mobile Style Studio for Women
L’Oréal Paris wanted to help women understand that they each have individual hair needs and that they need an ongoing hair care regimen in order to keep their lovely locks healthy. To get that message out and help women “Change the life of their hair,” the brand introduced a diagnostic hair tool that can recommend...