Objective of Event: Generate interest among influencers

Red Bull put its own distinctive spin on one-on-one basketball, holding The Red Bull King of the Rock tournament on Alcatraz. To build word of mouth, the brand loaded promotions and information onto redbullusa.com/kingoftherock, where it invited people to attend and participate in the events. After the events, the site gave viewers the opportunity to […]

Red Bull has always charged ahead, and with Mississippi Grind, the brand did it again. Mississippi Grind was a skateboard park on board a barge that floated 1,705 miles down the Mississippi River for 28 days. The journey, which extended from St. Paul, MN, and stopped in the Iowa/Illinois Quad Cities and St. Louis, offered […]

Planters’ Naturally Remarkable Tour was designed to spread the brand’s sustainability message and get samples to consumers in 16 cities. For the effort, which lasted from February through August, Planters transformed a 25-foot Isuzu biodiesel truck into the peanut-shaped vehicle called the Nutmobile. The experience included a photo op with Mr. Peanut—attendees could download photos […]

Instead of using traditional p.r. methods to promote its new premium skincare product launch, Target relied on 100 social influencers with hundreds of thousands of followers to spread the word. Target hosted these guests at a Target Beauty Garden Party designed for social amplification. In order to get influencers posting organically and authentically, Target served […]

If there’s one thing all small business owners have in common, it’s a competitive spirit. It’s what drives them to turn their dreams into successful small businesses, and those successful small businesses into thriving competitors in their local markets. American Express OPEN knows what makes these small business owners tick, so for its 2014 Consumer […]