Drive customer recommendations Archives - Page 8 of 93 - Event Marketer
Targets “Gather Round” campaign lit up New York City’s Pier 17
The most wonderful time of the year is also the most competitive time of the year for many retailers, so to secure mindshare among consumers and commemorate the communal nature of the holiday season, Target launched its “Gather Round” campaign. With New York City’s Pier 17 as its backdrop, the brand unleashed a content-based stunt...
#LoveTravels launched by Marriott International shows the world how #WordTravels
#LoveTravels is a storytelling platform launched by Marriott International in 2014 to underscore its commitment to inclusion and peace—and its belief that travel is a catalyst for both. To usher in the next phase of #LoveTravels. The cross-segmented approach was designed to drive advocacy for the brand among African- American, USLatino, LGBTQ and women travelers,...
P&G hair show was run off the hashtag #BLACKGIRLSDO
Procter & Gamble’s My Black is Beautiful (MBIB) platform has been empowering black women to raise their voices and celebrate all that is beautiful about black culture for more than a decade. In honor of its 10th year sponsoring Essence Festival, the largest event celebrating African-American culture and music in the U.S., the brand offered...
Rémy Martins new campaign helps find the next super-producer
Cognac has long been associated with swanky country clubs and VIP events that point to individual success, but to keep up with today’s evolving culture and engage a new generation of cognac drinkers, Rémy Martin developed a campaign that celebrated collective achievement—without all the pretention. Tapping into hip-hop’s entrepreneurial spirit and tightknit community of creators...