Drive customer recommendations Archives - Page 71 of 93 - Event Marketer
Gap Ambassador Program is Fueled by Word of Mouth
The Ambassador Program was designed to generate word of mouth for a new line of women’s jeans through 100 carefully selected brand ambassadors. Participants, ranging in age from 18 to 48, were chosen in Gap’s top 10 markets. They were given access to a custom web site and tailored emails to communicate within their social...
Palm and Partners Activate Race-Themed Demos
Credit the blossoming event marketing unit at Sparks for Treo’s 700p Summer Launch Series, a fully integrated high-touch event program conceived around the idea of speed, a main product attribute as well as a key marketing platform for partner (and NASCAR sponsor) Sprint. Private events held at hip and trendy venues in six cities took...
UPS Enlists a Roster of Notable Speakers and Hosts
Longitudes is UPS’ twice-yearly conference series that focuses on supply-chain management and synchronized commerce. With one meeting each year in the U.S. and the other overseas, the sessions allow the company to engage key customers in dialogue about the future of shipping and commerce and position itself as a solutions provider. Thanks to an almost...
Cisco Connects Customers Globally to Launch TelePresence
For Cisco, the launch of TelePresence, a new conferencing and business networking technology, would be arguably one of the most important rollouts in company history. So it needed an event that would motivate customers to experience the solution first-hand, demonstrate its ability to transform business processes and maximize coverage by media and analysts. The company...