Objective of Event: Drive consumer consideration

The Crest Imagine mobile tour vehicle couldn’t be missed on the road—it’s hard to overlook a 48-foot long toothpaste container. Inside the giant tube, visitors could try out Crest’s breath-freshening toothpastes for themselves at themed brushing stations. Entering through the tube’s cap, visitors found themselves in a lounge area where they could register to enter […]

Sure, you could refer to Kimberly-Clark’s Common Sense Tour as a b-to-c marketing initiative. But what made it unique were the c-to-c elements—interactives that got consumers to communicate with each other. To spread the word about the brand’s tissue, paper towels and napkins among women ages 25 to 54, Scott rolled out a 55-foot “House […]

Intel’s partners give its products the context it needs to bring its technologies to life for consumers. So promoting its partners, like Ultrabook, various all-in-one devices and smartphones with Intel technology inside is a key strategy for the brand. In pursuit of this objective, Intel is always finding the bleeding edge of experiential, and last […]

It’s time for Coca-Cola to recruit the next generation of Canadian Coke drinkers, and the way in was last year’s Open Happiness campaign. The mission was to build brand strength through inspiring uplifting moments in peoples’ lives, so the brand deployed “happiness ambassadors” all over the country whose role was to engage teens on a […]

Target used an enormous pop-up to push content to a national four-day digital event—then pulled that action from the cloud back to the ground with hyperlocal activations on college campuses. Oh, and in the process, this puppy scored the 2014 Grand Ex. Using the power of the digital, Target used content from a pop-up dorm […]