Objective of Event: Drive consumer consideration

Cloud computing is the future of enterprise-level computing, and as a leader in the space, Oracle is bringing the good news everywhere it goes. For its CloudWorld São Paulo, the brand set for itself the task of being the largest cloud computing event ever held in Brazil in order to tap into the rapidly evolving […]

SAPPHIRE NOW is a perennial example of the best in b-to-b event marketing, and last year SAP found a way to take its well-known campus format to the next level by using its expertise in evergreen experiences to give its customers some sweet ROI for their time. SAP is a leader in the realm of […]

L’Oréal Paris wanted to help women understand that they each have individual hair needs and that they need an ongoing hair care regimen in order to keep their lovely locks healthy. To get that message out and help women “Change the life of their hair,” the brand introduced a diagnostic hair tool that can recommend […]

HP products let you print from your smartphone. It’s easy, it’s wireless and not nearly enough people know about it. To fix that, HP set off on the six-month-long Mobile Print Tour to promote the HP e-Print app for Android, iOS and Blackberry and Air Print function on iOS only. The idea was to simply […]

Mobile marketing was one of the first experiential tactics to take off, and now it’s evolved to become the proving ground for on-the-go cutting-edge technologies. CDW played to win with this tour and the innovative technology strategy is just one of the many reasons this one’s a winner. Talk about being hooked up. CDW’s Technoliner […]