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Colombia has an image problem. To combat that, the country's tourism arm, the Colombia Country Brand, has launched a new campaign to show the world its positive side. It wants everyone to know that the country is reinventing itself, growing its economy and is full of possibilities for business, travel and investment.

Champagne cognac brand Rémy Martin on May 1 kicks off the second iteration of its Ringleader influencer program, which is designed to help loyal consumers achieve “celebrity status” with a big night out on the town. At brand activations in high-end nightclubs across the country, consumers will be invited to answer a series of questions on camera.

Bicycle and motorsports equipment manufacturer Bell Helmets this spring is reaching out to non-endemic consumers to promote a new type of motorcycle helmet, the Rogue, by partnering with celebrity tattoo artist Corey Miller for its Go Rogue campaign. Miller, star of TLC series “L.A. Ink” and an avid biker, is helping the brand reach out to the tattoo community, of course, but also a wider base of consumers who are fans of his, but not necessarily familiar with Bell.

The 102-year-old Hallmark brand is a $4.1 billion business reminder that our e-society still values a meaningful message delivered in a physical form, be it a greeting card, plush toy or figurine. But like most (if not all) 21st century companies, Hallmark is busy forging a new path into the future, leveraging digital strategies to enhance the experiences consumers have with its products.

HISTORY in March launched a mobile “Count the Cars Tour” to promote the April 9 season two premiere of “Counting Cars,” its car restoration show. The centerpiece of the tour was a 1966 Cadillac Coupe de Ville that had been restored by the show’s star, Danny “The Count” Koker, and filled with thousands of miniature die-cast cars. Fans could win the Caddy by guessing the number of tiny cars inside.