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For cable and network television channels, April showers bring just one thing: upfront season. It's the time of year when the execs and sales people show off their new and continuing shows to advertisers, and try to get the bulk of the year's sales on the books. On April 11, IFC threw an Upfront party like these advertisers have never seen. It was dubbed the IFC Unexpectaganza, and boy, was it.

Verizon has reinvented its mobile FiOS SoCal Experience this year with a larger fleet and a more locally relevant, integrated campaign that incorporates cause marketing and rewards creativity. And with early results showing a sales increase of 27 percent in areas where it has focused, the strategy seems to be working.

In the turf maintenance equipment world, three colors dominate the field. You’ve got green (John Deere), you’ve got red (Toro) and then you have orange—Jacobsen orange. To leave attendees of the annual Golf Industry Show in February with orange on the mind and more importantly, the Jacobsen name top of mind, the brand set out to paint the host-city of San Diego orange.

The Samsung Galaxy Experience at South by Southwest last month was a hub of events, activities and rewards for Galaxy owners on-site and throughout Austin. Samsung placed tags called TecTiles at various locations that people with NFC-enabled Galaxy phones could tap for offers from local businesses, such as free cupcakes, brownies and pizza. Galaxy owners running low on power could tweet #PowerOn to @SamsungMobileUS to receive a brand new fully charged battery via bike messenger.

Automotive journalists travel frequently, moving from one vehicle launch event to the next. So to give a memorable experience to writers attending its mid-March media drive program for the launch of the redesigned Chevrolet Impala, General Motors introduced them to the vehicle in a location where they would immediately associate it with iconic style and design: renowned architect and avid car collector Jonathan Segal’s eighth floor penthouse apartment in San Diego.