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B-to-B Events
B-to-B Dream Team 2025: Meet Rachel Langley
Good job opportunities build careers, but great mentors shape them. Before she managed multi-million-dollar event budgets for Fortune 500 companies, Rachel Langley took her first career leap at the British-American Chamber of Commerce.
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Downloads
Mic Drop Moments: Elevating Brand Events Through Talent Buying with Intention
Strategy is key when it comes to securing the right talent for your corporate event When incorporated strategically, celebrity talent can enhance the attendee experience, create buzz surrounding your brand, and even bolster messaging at your conference or gathering. With more than 30 years of experience, LEO Events has built strong, trusted connections with agents, […]
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B-to-B Events
Three Things We Loved About Morgan Stanley’s Cinema-inspired Activation at Thrive
Workplace benefits are critical to attracting and retaining top talent in just about any industry, but the topic isn’t typically enthralling. So at Morgan Stanley at Work’s Thrive 2025 conference, which educates human resources professionals on the brand’s employee benefits solutions, the company added a little Hollywood magic to its presence on the show floor. […]
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B-to-C Events
The Brief: Frozen Lotion and Chainsaw-sliced Sandwiches
This week’s hot takes on hot topics in experiential marketing cover frozen lotion, soccer jugglers and chainsaw-sliced sandwiches.
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B-to-C Events
Experiential Trend of the Week: Diner Digs
They’re low-key, open long hours, and retro as heck, and as brands have figured out, they’re offering a full menu of engagement opportunities that invite audiences to grab a booth and settle in. Yes, we’re talking diners, and all the ways brands are harnessing the aesthetic. Diner experiences caught the attention of the editors of […]
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