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Our monthly interview series continues as we sit down virtually with Shawn Silverman, global head of marketing at Pluto TV. The free streaming television brand brought to life its integrated “Summer of Cinema” campaign with a giant popcorn bucket-inspired activation, which was also housed in Paramount+’s The Lodge experience on-site at San Diego Comic-Con. In this […]

For VMX 2025, the premier veterinary conference, Elanco wanted to reinforce its position as a global innovator in animal health with a multi-exhibit experience that showcased new products and connected with veterinary professionals in personalized, memorable ways.  Designed for education and engagement, the 50×60-foot corporate exhibit featured product-focused zones with hands-on engagements and custom workstations, […]

This week’s hot takes on hot topics in experiential marketing cover hatching mascots, Touch-Up Trucks and Slime Boutiques.

Movies captivate audiences and fuel shared experiences, and during this summer’s blockbuster season, brands have been capitalizing on the nostalgia, the eats and the viewing venues to drive trial, inspire learning, and immerse consumers in their favorite IP.   Idea: Scale-up the simplest of pleasures. Like popcorn. Free streaming service Pluto TV’s “Summer of Cinema” […]

In this special San Diego Comic-Con Edition of “The Brief, Live!,” EM’s editors talk hidden photo ops, clowns in corn fields and activation actors. New episodes drop monthly.