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When Visit Indy wanted to make a lasting impression on event planners attending industry gatherings, the organization came up with a Comfort Kit, a branded envelope containing thoughtful items that can significantly improve travel and on-site experience. From Tylenol to hair ties and rehydration powder, it was all the small things that make a big […]

If you thought Barbie Mania hit its peak in 2023, think again. The iconic doll indeed ignited a worldwide frenzy following Greta Gerwig’s blockbuster film, but Barbie’s influence is entering a new era with the debut of Barbie Dream Fest in 2026.

What do a stunt pig, the world’s largest action figure and sustainability have in common? They were all strategic aspects of Netflix’s premiere event for season two of “FUBAR.” Indeed, on June 11 at the Tudum Theater in Los Angeles, the brand surrounded press, talent and invited guests in series-themed scenic builds and a bit […]

At a time when de-influencing has taken hold of social media to reject the inauthenticity of influencer culture and dissuade users from buying viral products, where do marketers stand with influencers? In the events industry, they’re not going anywhere. If anything, their influence is growing. We’ve seen more and more influencers headline pop-ups and shows, […]

Clad in thousands of recycled red disks, Singapore’s Dream Sphere, dubbed the “Little Red Dot,” makes a powerful visual statement at Expo 2025 Osaka, Kansai, Japan, and invites attendees on a multi-sensory journey to enjoy the power of their dreams.  Visitors step into a gallery filled with paper cutouts depicting the country’s ever-changing landscape before […]