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Fair, festival and enthusiast events have long been fertile territory for event marketers hoping to gather consumer data. So when one of the industry’s biggest title sponsors (of platforms ranging from Cleveland’s baseball stadium to a series of International Motorcycle Shows) decides to leave lead gen off the strategic blueprint, we had to find out […]

Event Marketers goes inside the EDM scene to explain the unique approach to transforming EDMs from millennial dance parties to big brand-sponsored events.

In this monthly series, EM brings you tips and tricks from pros and experts who’ve been eating social media marketing for breakfast. So eat up, and check us out on Twitter @eventmarketer and Facebook.com/eventmarketer for more. LOLCat. Scumbag Steve. Success Kid. Grumpy Cat. Internet memes are ubiquitous, and (except for porn) the most popular type […]

How do you turn a stunt into a viral sensation? Five tips from WestJet Airlines.

McDonald’s on March 31 kicked off a two-week national free McCafe coffee campaign with a live musical performance by pop duo Karmin. The two vocalists performed “Brokenhearted” and other hits atop a fully branded double-decker bus that pulled up to a Midtown Manhattan stop and caught the unsuspecting crowd by surprise. As the performance began, […]