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ION Television from Dec. 2 to 6 delivered holiday cheer and sweet treats to New York City media agencies, wrapping conference rooms with festive decorations and playing seasonal music and the network’s holiday films. The visits were the third component in a three-pronged effort to thank the agencies and build awareness for its holiday movie […]

Espolón tequila on Nov. 1 hosted 200 New Yorkers at Green-Wood Cemetery in Brooklyn, NY, for a live theater-event experience celebrating the Mexican holiday Dia de los Muertos (Day of the Dead). Similar events also took place in Austin, Los Angeles and San Francisco, as the first in a series of arts-related event experiences Espolón […]

Online retailer Zappos surprised consumers flying into Houston’s George Bush Intercontinental Airport on American Airlines the day before Thanksgiving, Nov. 27, with a “Wheel of Fortune”-style giveaway game at baggage claim. Zappos transformed the baggage claim carousels with colorful panels that corresponded with different prizes dolled out as luggage rolled out. Prizes ranged from UGG […]

A gaggle of 20 Santas hopped and shimmied their way across New York City on Dec. 5 as part of a strategy to let consumers know that Peeps, the yummy, yellow marshmallow candy chicks most often associated with Easter, are available in Christmas varieties. The Santa Hop was part of an integrated marketing campaign to […]

Malibu Rum on Nov. 16 awarded 1,000 fans a private concert by Maroon 5 that took place at New York City’s Roseland Ballroom. Guests sampled Malibu cocktails, received branded premiums, took snapshots at a branded GIF booth and listened to dj Tommy Virtue before Maroon 5 took the stage. The New Yorkers won tickets to […]