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Coca-Cola’s “Where Will Happiness Strike Next” stunts, filmed as original content for the brand’s digital channels, have been inspiring consumers—and marketers—since 2010, when the brand rewarded New York City college students with pizza and flowers and then pushed the candid reactions out to social media to build buzz. The latest film, “What if Everyday Were a […]

[box type=”coloured” pb_margin_bottom=”no” width=”1/1″ el_position=”first last”] It started as one of the most obscure underground events. You only knew about it in the ’80s if you heard about it from someone who’d been there. Now, almost 30 years after the first Burning Man, more than 60,000 people of all ages and demographics pour into the […]

Surfing Santas catching waves, “extreme” carolers bestowing seasonal cheer on neighborhoods in the middle of the night, a canine Christmas—not all holidays consist of the nuclear family sipping eggnog as Bing Crosby croons in the background. And that was just the idea behind Nokia’s holiday season “Focus on What’s Real” digital campaign and corresponding experiential […]

To promote season two of its popular “Brain Games” series, National Geographic Channel on Jan. 9 activated an illusions gallery in New York City’s Grand Central Terminal that had busy commuters appearing to levitate, walk on ceilings, shrink in size and even lose their heads. The gallery also traveled to Los Angeles (Jan. 3 to […]

College Inn, maker of beef, chicken and vegetable broths, served up a little soup for the soul right before the Thanksgiving holiday, letting consumers visiting its Social Kitchen campaign microsite give strangers on the streets of New York City a bowl of soup in exchange for “Liking” the brand on Facebook. The truck stopped in […]