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[box type=”coloured” pb_margin_bottom=”no” width=”1/1″ el_position=”first last”] In this series on measurement, we offer case studies, expert insights, fresh tips and new tools to help you measure events, design a more metrics-based portfolio and prove the power of live experiences. In the early days of YouTube, amateur videos reigned supreme. From keyboard cats to kids still […]

Baby Boomers often say that if you remember the ’60s, you weren’t there. The same could be said of the first day at EMS—but minus the psychedelic influences. Between the morning workshops, the afternoon keynote and sessions, a cocktail hour, the Ex Awards Gala and the after party, we weren’t sure who would make it […]

It was a bumpy ride into Salt Lake for most of us (you gotta love those white-knuckle mountain descents), but we all made it to the beautiful Grand America Hotel safe, sound and ready to roll. EMS this year kicked off the day before the event got into full swing with our first-ever “Destination Day” […]

t’s ironic that an industry built on the idea that it can cut through the clutter of traditional marketing is becoming a pretty cluttered space in its own right. But that’s what happens when you become successful—everybody wants a piece.

Bullseye University Live: This Year’s Grand Ex Award Winner   Over the last few years, no retailer has embraced experiential marketing like Target. The company has wired live experiences throughout the entire marketing mix, threading engagement into everything it does. From sponsorships and grassroots marketing to guerrilla efforts and beyond, the programs are simultaneously national […]