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Blog
Survey: Mobile Adoption Still Weak Among Event Planners
Mobile app developer QuickMobile and the IMEX Group, which runs meeting and incentive travel exhibitions IMEX in Frankfurt and IMEX America, recently published a global research study designed to identify trends in mobile app adoption and use in the trade show and meeting industries, as reported by meeting planners. The research proper was conducted by […]
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Photo Gallery
Five Design Strategies from YouTube’s ‘Angry Birds’ Pop-Up Bakery
YouTube today is more than a video-sharing platform. People watch YouTube like they would TV and follow episodes of their favorite ordinary-people stars, like No. 1 baking host Rosanna Pansino. She creates themed baked treats on her channel’s series “Nerdy Nummies,” which boasts some 1.6 million fans, and is one of three stars the platform […]
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B-to-C Events
Benjamin Moore Leaves its Mark on Main Street
When residents and community leaders of Sea Bright, NJ, gathered on May 17 to celebrate the freshly painted storefronts along Ocean Avenue, they were among the latest of 20 cities to benefit from Benjamin Moore’s Main Street Matters campaign. Main Street Matters is the paint manufacturer’s largest effort to date to revitalize communities across North […]
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B-to-C Events
TaylorMade Gives All Golfers the Pro Treatment
Serious golfers invest in equipment to get better, so to give them that advantage, and offer a PGA tour-caliber club fitting experience, TaylorMade Golf took a pro-shop on the green. The mobile Tuned Performance Studio debuted at the PGA Merchandise Show in Orlando in January. TaylorMade then activated the studio at the Camelback Golf Club […]
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Video
EM@Good Housekeeping’s Spring Fling
A spin around Good Housekeeping’s showcase of lifestyle products—from lipstick to household cleaners.
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