From mustard to dog treats, household tools to frozen veggie burgers, the mobile programs on the open road this summer vary in style—and taste. But they all have one thing in common: the goal to bring a distinctive brand experience right to where their target consumers work, play and shop. We’ll keep tabs on campaigns truckin’ through the fall, so check back for new additions to the list. Here, a roundup of a few of the case studies to come across our desks.