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American Express and Uber on June 10 celebrated their new partnership with a launch event that transformed three stories of New York City’s Hudson Mercantile building into a garage-inspired space for the evening. The affair paralleled the three levels to the partnership, which was announced the day before the event and gives American Express card […]

Mobile tours are hitting the road, musical festivals are tuning up and, well, most eyes are on the World Cup. But if you’re looking for an escape from the expected this summer, we’ve got a few events worth a second glance. The first capitalizes on a click-bait-worthy trend with an artful twist; the second, on […]

Every conversation in the event marketing industry eventually comes around to technology. You want to know what tools are out there to make your jobs easier, make your programs more successful and most crucially, make your target consumers love you the most. This month, we give you a quick tour of some of the standout […]

In this monthly series, EM brings you tips and tricks from pros and experts who eat social media marketing for breakfast. So eat up, and check us out on Twitter @eventmarketer and Facebook.com/eventmarketer for more. The current titleholder for most controversial social media platform is Snapchat. You’ve heard the stories. You’ve seen the alarmist news […]

The AOL Digital Content Newfronts event on April 29 was a standout, and not just because of the original video content it presented onstage at the Duggal Greenhouse in New York City’s Brooklyn Navy Yard. On top of an all-star line-up that included Sarah Jessica Parker, Kevin Nealon, Portia de Rossi, Zoe Saldana and more, […]