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There was a time when corporate gigs were, well, taboo. Artists felt they would be perceived as “selling out” and, maybe, that the atmosphere would be a little stale. But the music industry has changed and artists are no longer earning their keep from record sales alone. The tour is what’s contributing to the paycheck […]

Creating unique and memorable consumer experiences is part of the DNA of the Anheuser-Busch brand, Julia Mize, vp-experiential marketing at Anheuser-Busch, told attendees during her opening keynote speech on Day Two of the Event Marketing Summit, May 7 to 9 in Salt Lake City. “We know at Anheuser-Busch that drinking a beer is never just […]

Bitcoin is a fantasy. It’s a purely digital currency that is only worth anything because a community of folks on the internet have agreed that it is. They take that belief and use it to make purchases and trades and even exchanges for established currencies. For event marketers, influence is the currency of the day. […]

[box type=”coloured” pb_margin_bottom=”no” width=”1/1″ el_position=”first last”] Much like CES has become a trend barometer for the trade show segment, South by Southwest has become an experiential Petri dish for b-to-c marketers. There was a time when a pilgrimage to the Daytona 500 or NFL Experience gave b-to-c event marketers a taste of the year’s pending […]

Luxury hotelier The Cosmopolitan of Las Vegas, in a bid to rise above the cluttered Las Vegas marketing landscape, literally is taking to the friendly skies of United Airlines to reach potential customers for its restaurants, casino and other experiences. “We wanted to have a meaningful conversation with our customers,” Angela Wise, vp-marketing at The […]