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Marketers are busy rolling out pint-sized mobile tours, street campaigns, local activations, and retail engagements—all created to engage kids and their parents. The latest kids experiences are fun, educational and interactive. Here are a few examples from across the industry.

In this exclusive super-episode of EM All Access, our editorial team takes you with us as we go on-site at Microsoft Ignite, the newest event from one of the world’s largest event marketing teams. In a bold move, Microsoft took six existing events (SharePoint, TechEd, Project, Lync, Exchange, MMS) and combined them into the brand-new […]

In this exclusive super-episode of EM All Access, our editorial team takes you with us as we go on-site at Microsoft Ignite, the newest event from one of the world’s largest event marketing teams.  

“The sixth floor, that’s where the really cool bar is,” says a woman to a friend in the elevator at Spring Studios in lower Manhattan, Tribeca Film Festival’s new-this-year event venue. It was home to the festival’s Storyscapes Exhibit and Lounge, presented with headline sponsor Bombay Sapphire April 16-18, that showcased five interactive projects by […]

The IPA or India Pale Ale is the No. 1 category in craft beer, and expectedly, the competition for attention is stiff. So when Cooperstown, NY-based Brewery Ommegang set out to launch Nirvana IPA, its first American-style IPA, the company took a cue from experiential. Rather than take a conventional route with a special on-premise […]