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In this episode of EM All Access, Google Head of Events, Performance Marketing, Derrick Djang talks about how to create VIP B-to-B experiences through technology.  

To attract tech-minded millennial youth and young adults, the Air Force Recruiting Service has launched its latest experiential asset—the Air Force Performance Lab, which it is calling its most personalized mobile tour yet. Designed to highlight career opportunities, the Lab has activated eight times since its launch on May 18. And after visiting air shows, […]

Summer is finally here and vacation season is in full swing. Consumers will be hitting the beaches in droves over the next few months, making them prime locations for brands to distribute product samples, reach diverse audiences and generally engage with the public. But before event marketers dig their toes into the sand, there are […]

Guerrilla marketing doesn’t wait around for an audience; it goes to the audience. Bringing your message and product to consumers is a highly effective technique.

GMR's Crispin Bolt, based in London, has some opinions about the new Formula E racing series—what it has to offer, and how sports marketers and sponsors think about the series.