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It takes something remarkable to stop New York City commuters in their tracks, and on Feb. 12, Chobani was the one bringing travelers to a halt. To promote its 10th anniversary, the Greek yogurt brand installed a digital fruit tree in the center of Grand Central Terminal’s Vanderbilt Hall, where consumers were invited to interact […]

Intel has participated in Sundance Film Festival over the years, supporting partners and hosting meetings, but for the first time, the brand built out a large footprint to engage industry folks and the public in its emerging technologies geared toward the film industry and filmmakers. Located on Main Street in Park City, the rustic space […]

What began as a curated entertainment platform to give cardmembers access to concerts that have traditionally been reserved for industry insiders at Grammy Week has evolved into into a year-round program for Citi and partner Live Nation. The event series, Citi Sound Vault, offers Citi cardmembers unrivaled access to top artists in intimate venues. This year’s program, which kicked off during Grammy […]

From personalization to customization to data inundation to innovation, this year’s event technology roundtable gets candid about what’s shaping their events today—and in the year ahead. [icon image=”download” size=”0″ cont=”no” float=”left”]Click to Download

Our year-end Executive Roundtable breaks down their biggest challenges, their most imaginative solutions and what trends they’ll be banking on in the new year. [icon image=”download” size=”0″ cont=”no” float=”left”]Click to Download