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In our latest episode, we dive into three big trends for experiential marketers…

Whether you’re a superstar in-the-making or a battle-tested expert, this new eBook is for you…

Music festivals are on a roll. Each year, more and more fans are rockin’ to the bands, diggin’ the on-site activations and sharing the experience with friends. Nielsen’s latest Insights Report on Music Festivals (2015) puts the number of people who attend at least one music festival in the U.S. each year at approximately 32 million, […]

From GIFs to Vines, today’s social media feeds are chock full of motion. Static photos have been ditched in favor of more engaging media—and brands are catching on.

From the couture-clad fashionistas of Coachella to the down-home devotees of CMA Fest, today’s large-scale music festivals attract fans from a vast range of demographics. The one thing they have in common is an unyielding passion for live music experiences, and as the value of leveraging festivals as an activation platform becomes clearer by the […]