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It’s no secret that millennials are receptive to nostalgia marketing, so when McDonald’s unveiled an adult playscape at pop culture festival ComplexCon (Nov. 4-5), it’s safe to say attendees were lovin’ it. From a tricycle racetrack to old school arcade games, the brand’s Snac ’N Play activation hit home for a host of young consumers […]

In the era of routine terrorist attacks, record-breaking natural disasters and devastating cyber security breaches, ensuring event safety and security has never been more important. In this white paper, the experts at LEO Events will provide critical insights on how to create safety and security strategies, the most common mistakes made by event marketers and […]