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It’s a new year. Offices are roaring back to life. There are Q1 events in full swing, calendars to sync up, clients to pitch and team huddles underway.

It’s happened to just about everyone in the industry. Every detail of your outdoor event, right down to the last color-coded napkin, is in place when the weather suddenly takes a turn for the worse—and panic sets in. If you’ve been there before, we feel you. But the fact is, event marketers don’t have to […]

ESSENCE magazine and partner Toyota capitalized on the Instagram museum trend in December with #SensoryWonderland, a multisensory playground that celebrated Afrofuturism while generating buzz for the new 2018 Toyota Camry. The event amplified Toyota’s Sensations marketing campaign, which “aims to tap into drivers’ emotions and the sensations they feel behind the wheel,” says Jovanca Maitland, […]

Millennials enjoy traveling with colleagues, are “more sociable” than older business travelers, they enjoy connecting with family and friends while they’re traveling and they’re the most security-conscious generation traveling today, according to new research in the Connected Traveler Study released by Carlson Wagonlit Travel. The study results offer event marketers insights for making millennial b-to-b […]

They might look like child’s play, but behind most of today’s family-friendly events is a finely tuned strategy for capturing the hearts and minds of both kids and their parents. How do you strike the right balance between fun and function when it comes to creating live experiences for families? And how can you make […]