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Shifting away from high-tech showcases it has created the past few years at Davos, HSBC at the World Economic Forum, Jan. 23-26, took over a boutique shoe shop on a main street in the Swiss city, creating a lounge retreat for the 2,500 attendees of the annual congress. The goal: to engage ceos and leaders […]

It’s one of the best times of the year here at Event Marketer, when our editors get to play entrepreneur and ask the question, “Who would we want on our team if we were assembling the best and brightest b-to-b marketers in the event industry?”

CORT Events partnered with Waste Management and the The Phoenix Open to provide event design expertise at the Open.

You may be familiar with the pop culture phrase “treat yo self,” but you’ve likely never seen it brought to life the way Mars Wrigley Confectionery did just in time for Galentine’s Day (an unofficial holiday celebrating female friendship that falls on Feb. 13) and Valentine’s Day. The corporation, best known for its candy brands, […]

When Event Marketer published its first issue 15 years ago, event organizations were just starting to understand their 
strategic value. Oh, how things have changed.