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Customer Success Expo at Salesforce Dreamforce consists of six “trailblazer campground” showcases…

Talk to just about anyone in the industry and they’re apt to tell you that today’s b-to-b event and conference attendees spend almost as much time staring at their mobile devices as they do the presentation in front of them.

Dell Technologies’ audiences and solutions run the gamut. For its six-day event program at SXSW in Austin, March 10-15, Dell focused on its creative audience with a program that aligned with each phase of the festivals. Read the full story here.

To celebrate the rare occurrence of two major sporting events in the same month—Super Bowl and the Winter Olympics—NBC unveiled a gigantic mystery box in four cities to deliver on its aspirational campaign name: “Best Feb Ever.”

Most event marketers have enjoyed the benefits of sponsoring a vibrant event. Maybe a music festival that attracts the millennial audience they’re trying to reach, or a sporting event that draws thousands into a stadium—and their on-site activation.