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Learn the key insights and recommendations from the first edition of the Opus and Event Marketer Event Strategy Insights & Benchmarks Study, the first-ever quantitative analysis of the power of event marketing strategy.

A great trade show exhibit is so much more than the sum of its parts. Before diving into the details, your primary goal should be conceiving an experience that tells your brand’s story.

As the esports industry continues to grow, it’s more important than ever to understand the gaming community’s core values and attitudes, and where brands can insert themselves to deliver on their needs. In Nielsen’s ninth annual Games 360 Report, insights on gamer behavior and economic trends abound. Including the fact that in 2018, two-thirds (66 […]

Creating a fully branded, totally controlled mobile environment to fit your specific needs

When performers take the stage at Coachella, you can expect buzz, exhilaration and plenty of applause. But it won’t all be coming from the audience. Marketers for global sponsors such as adidas, American Express, BMW, Heineken, HP and Peet’s Cold Brew will have spent many late nights meticulously shaping unique experiences for festivalgoers, hoping to […]