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Coachella is renowned for the host of luxe brand experiences it attracts to the desert each year. The kind that take place at posh mansions and sprawling estates, draw scores of influencers and A-list celebrities and create a near-impossible level of FOMO. But Stagecoach Festival, which takes place just one week later in Indio, CA, […]

As the official beer of the NFL through 2022, Bud Light needed a sizable presence at the NFL Draft April 26-28 at AT&T Stadium in Arlington, Texas. Because when you’re in Texas, you go big or go home. From a strategy perspective, the trifecta of beer, football and friendship aligned with Bud Light perfectly. “As […]

Coachella isn’t really Coachella without the host of swanky, off-site pool parties and late-night soirees that take over the desert each year, and the sixth annual Bootsy Bellows Pool Party presented by McDonald’s and PacSun was once again one of the hottest tickets in town. Celebrities and influencers who let their hair down at the […]

With FIFA World Cup just around the corner, sports event marketers are back on the pitch thinking of new strategies and introducing new tricks to engage the ever-growing audience. With soccer being a huge business, its sponsorship has long become indeed global, both for teams and leagues, with prominent events broadcasted in even the most […]

You know how we do it at EMS… we finish strong. Day three of EMS at the Marriott Marquis in San Francisco was jam-packed as ever with experiential insights, including fireside chats from Dell and EA Sports, two master classes, speed briefings and 28 total sessions, all wrapped with a closing general session on industry […]