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Nike opened its flagship, New York City retail experience mid-November with a promise of delivering a futuristic digital shopping experience in store that’s as seamless as making purchases online via the Nike app. So, to get a glimpse of what Nike is offering consumers, EM braved below-freezing temperatures and trekked to Fifth Avenue and 52nd […]

Hey Hollywood, you’ve got some competition. While elaborate sets, high-tech special effects and actors are all key ingredients of box office-busting films, the experiential marketing industry, in business and consumer events, alike, is writing its own script.

We’re building our new Dream Team—now accepting nominations for our fourth-annual recognition initiative focused on b-to-b event marketers In our conversations with the 2018 Dream Team members, we identified several priorities that leading b-to-b marketers share in creating attractive and dynamic event experiences for their respective audiences. Among them: Being laser-focused on customers, innovating in […]

With a massive footprint, taking over a dozen venues across Las Vegas, CES 2019 continues to be the industry jumping-off point and proving ground for technological innovation and, in our case, experience design and engagement. As we hit the ground running on day one of the show Jan. 8, we noticed more experiences than any […]

Ask anyone who has been in this business for a few years and they will tell you: experiential marketing isn’t for the meek, the weak or those with an aversion to the occasional all-nighter. Indeed, this industry serves up challenges, stress and the thrills of an event well executed in equal measure, regardless of your age, sex, race or background.