Latest

As the U.S. reaches a turning point in the pandemic, smart marketers are now drafting event programming for later this year ahead of what experts predict will be a mad summer rush. And in the case of traditional Mexican salsa brand Herdez, it’s a matter of lifting a garage door and shifting its fully branded […]

For a series whose premiere episode prominently features a rainbow-striped crop top, using a fashion installation as a marketing vehicle seems more than fitting.

Today’s socially distant world has upended much of what we’re used to as consumers and businesses for now. Meetings and conferences are mostly virtual, but savvy marketers have tapped into at-home or reverse activations to amplify on-screen events and build buzz for new products and programs. What reverse activations offer best is a highly personal […]

Top Agency Executives Share Insights on the Action Steps They’re Taking, and the Progress They’re Making, Toward Greater Diversity, Equity and Inclusion Few business sectors have a greater impact on diversity, equity and inclusion than experiential marketers. From the composition of their own internal teams to the vendors they choose to partner with to the […]

Your Q1 Guide to the Industry’s Top Virtual Products and Platforms There’s never been a more important time to have a strong virtual platform partner. But the market has never been more inundated with options. To make the job easier for event marketers in search of just the right platform for their portfolio of 2021 […]