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Event Elements: Discovery Adds New Planet Green Experience To Animal Planet Expo

The Animal Planet Expo tour on the road for its 11th year has added the Planet Green Experience to its list of family-oriented activities. The Planet Green Experience is meant to educate families about living greener as well as promote the first ever 24-hour eco-lifestyle network Planet Green a new net (owned by Animal Planet’s parent company Discovery Communications) focused on green living.

As a way to connect kids and families with its new Fresh Apple Fries menu item Burger King has inked a deal to be the presenting co-sponsor of the Jonas Brothers’ Burning Up Tour a 41-city event produced by Live Nation. The tour kicked off July 4 and runs through Sept. 5.

Burger King in June announced the launch of a new more nutritional Kids Meal featuring the “fries” (apple slices cut in the shape of fries) and Kraft Macaroni & Cheese as part of its BK Positive Steps nutrition program.

There ain’t no party like a Scranton party kids. To mark the official launch of “The Office” board and DVD games Pressman Toy is hitting the PA town for a day filled with Dundler Mifflin-inspired games and events.

Mindy Kaling who plays Kelly Kapoor on the show (she also writes and produces) is hosting the July 19 event. Brian Baumgartner the actor who plays Kevin will also be in attendance.

Enthusiastic employees are integral to the success of internal and proprietary b-to-b events. And it’s up to the event team to get them stoked. Here tips for building the excitement.

Keep the branding consistent. Most folks remember faces but not names. So giving an event a face—or an image—can have a greater impact emotionally. For the Microsoft Dynamics CRM sales event in Toronto the message and image couldn’t be more on the money. Every branded item contained a picture of a Ferrari.

Rob Cross an associate professor in the management department of University of Virginia's McIntire School of Commerce and co-author of the book The Hidden Power of Social Networks says “Traditionally the tools for finding key opinion leaders is like a shotgun and not a rifle ” he says. “It’s generally gotten you in the neighborhood of people that are potentially loud and talk a lot. But not necessarily those that influence others.”