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To drive trial and sales of its new Bagel-fuls product line—bagel sticks filled with Philadelphia cream cheese—Kraft is taking the tasting campaign on the road. The nationwide sampling tour kicked off April 9 at a Times Square bagel shop that was re-branded Bagel-fuls Café where Joy Behar comedian and co-host of ABC’s “The View ” joined brand reps to distribute warm Bagel-fuls to morning commuters. Street teams hit Times Square and other busy New York City hubs to offer free samples as well.

Wells Fargo Home Mortgage a division of Wells Fargo Bank last month reached thousands of real estate professionals in 29 markets via a live simulcast held in 50 multiplex movie theaters. The simulcast launched the company’s 2008 outreach to consumers and focused on first-time home buyers low- to moderate-income and multicultural consumers with key messages about the housing market and challenges consumers are experiencing.

Going green is certainly the trend for 2008 for everyone from corporate bigwigs looking to position their company in the right light to consumers trying to reduce their carbon footprints in their own homes.

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