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Tying into election year buzz Denny’s is targeting consumers who love breakfast through an integrated promotion. The effort which includes TV ads in-store online and guerrilla components centers on a website vote4real.com where consumers can vote for real breakfast—made from ingredients cooked to order in Denny’s restaurants—versus the so-called “fake” meals offered by competitors.

In an effort to reach younger drivers—and to hype the new youth-oriented Soul hatchback—Kia Motors America for the first time is sponsoring this year’s Vans Warped Tour.

“This allows us to really actively engage a younger audience ” Kathryn Cima sponsorship and promotions manager for Kia told Buzz. “We’ll be able to create a really well-rounded program.”

For one of the world’s premier automotive companies it’s never about the hard sell. “What can I do to get you into this car today?” is a question that’s never asked. Rather the ethos of BMW has always been about connecting with buyers where they live letting them fall in love with the brand by driving the product—and then stepping out of the equation confident that the target will come back on their own terms. And as every marketer knows: when they do they’re yours for life.

For software company SAP’s retail division the annual National Retail Federation Convention is among the biggest in its trade show portfolio. Held in January at the Jacob Javits Convention Center in New York City the show is a kickoff event of sorts for the brand which operates on a business schedule based on the calendar year.

Coke Zero hired four NCAA fans to blog about March Madness for three weeks as part of its Coke Zero Ultimate Dream Job contest. The four fans were selected from a number of nationwide entries and have been relocated to San Antonio by Coke Zero where they’ll catch all of the NCAA Men’s Final Four action and blog about it.

“We’re drawing attention to the brand and why it’s so great. This was another way to activate the Internet ” Susan Stribling director-communications at Coca-Cola North America told Buzz.