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MSN Health & Fitness is partnering with NBC’s “The Biggest Loser” to create “The Biggest Loser” Million Pound Match-Up. The promo which challenges America to lose one million pounds between Jan. 1 and March 11 includes an online component a five-city mall tour and a sweepstakes.

With so many schools spread across the country getting your brand in front of college students can be a challenge. For many there’s no better place to make marketing magic than on the beer can-lined shores of exotic destinations such as Fort Lauderdale FL and South Padre Island TX.

From now until Dec. 31 Los Angeles-area music fans will have a chance to peruse pop-culture music label Rhino Entertainment’s extensive online collection of music and merchandise in a live record store. The Rhino pop-up store opened Dec. 1 at an 1 100-square-foot retail storefront on West Third Street about one block from The Grove shopping complex and has featured a full calendar of events including in-store record signings live dj sets and presentations by industry icons artists and photographers.

When picking and choosing professional events to attend people want to get the most bang for their buck especially since with b-to-b events it’s usually the company’s buck and those aren’t exactly flowing freely nowadays. One way to stir up interest in your event is to give attendees an online sneak peek of what they can expect on site as well as a conversation extender that goes well beyond event day. With a nudge from technology companies are doing just that by adding an online social networking component to events and conferences.

Even with all that real estate Intel managed to make everything tie together thematically. Each and every element was cherry-picked and engineered to bring the brand to life and show just “how Intel makes a difference in their daily lives ” says Victor Torregroza events program manager for Intel.