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  • B-to-B Events

    Wells Fargo Connects In Movie Theaters

    Wells Fargo Home Mortgage a division of Wells Fargo Bank last month reached thousands of real estate professionals in 29 markets via a live simulcast held in 50 multiplex movie theaters. The simulcast launched the company’s 2008 outreach to consumers and focused on first-time home buyers low- to moderate-income and multicultural consumers with key messages about the housing market and challenges consumers are experiencing.

  • B-to-C Events

    Marketers Make Their Tours Greener

    Going green is certainly the trend for 2008 for everyone from corporate bigwigs looking to position their company in the right light to consumers trying to reduce their carbon footprints in their own homes.

  • B-to-C Events

    Burger King Puts NFL Fans in the Hot Seat

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  • B-to-C Events

    Illy Pushes Buttons in NYC

    Coffee company illy is connecting with consumers this month through an innovative pop-up space on display in New York City.

    The Push Button House designed by artist/architect Adam Kalkin is built within an industrial shipping container. Within minutes—and at the push of a button—the shipping container can open out onto a five-room home with kitchen dining room bedroom living room and library.

  • Index word-of-mouth Superstar
    B-to-C Events

    Word-of-mouth Superstar

    Part drag queen part sales pro and giver of a lot of off-color one-liners Miss Dixie Longate proves that entertainment value and marketing chops can not only fluff up a stale brand perception it can sustain enough word-of-mouth to push one savvy (and saucy) Tupperware saleswoman straight to the top. This year Dixie’s taking her show on the road with an off-Broadway production that adapts her in-home events for the stage. EM caught up with her to find out what keeps her in high demand.

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