October 2013

Inside Keebler’s Tiny Door Project

Keebler Creates a Mighty and Tiny Phenomenon

How Diversity Drives Marketing Success for American Express

A pair of landmark Supreme Court decisions and a new...

American Express Charges EM’s Own with Parade Duty

Under the cover of darkness, 4:30 a.m. Aug. 22, I...

Kia Dishes Cars and Cuisine at Cadenza Events

To introduce its high-end 2014 Cadenza to influencers and tastemakers...

Social Media Top Tip: Algorithms

In this monthly series, EM brings you tips and tricks...

How To Build A Movement: Lessons From Burning Man

[box type=”coloured” pb_margin_bottom=”no” width=”1/1″ el_position=”first last”] It started as one...

The Best Brand Activations At Baltimore’s Artscape

The 90 degree heat didn’t deter the crowds at Artscape,...

Tough Mudder: How One Intrepid Editor Didn’t Die

I want to begin with a disclaimer. I am not...

EM Editor Plays Merrell Brand Ambassador for a Day

Okay, I may not have had the most glamorous “embedded”...

Cover Story: Inside Syfy Channel’s Rule-Breaking Rebrand

[box type=”coloured” pb_margin_bottom=”no” width=”1/1″ el_position=”first last”] From the October issue—When...

EventTech 411: Mobile Device Strategies

Every conversation in the event marketing industry eventually comes around...

Inside the America’s Cup Pop-Up Park Experience

Oracle Team USA may have made a historic comeback in...

Why Match.com is Going Offline with Live Events