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Time is of the Essence
Event marketers are known for their ability to take an...
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LEGO Goes Beyond the Brick
Michael McNally, brand relations director at LEGO, recalls being fascinated...
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Brands are on the move
For years, the conventional strategy for photo activations was to...
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Staffing Dashboards
In a high-tech world, the last of the low-tech event...
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How Virtual Can Rescue Events
When the economy took a turn for the worse, many...
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Bud Light Will Prove It’s Still Up For Whatever At Super Bowl XLIX
Four months after its Whatever, USA takeover of Crested Butte,...
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Bud Light Will Prove It’s Still Up For Whatever At Super Bowl XLIX
Four months after its Whatever, USA takeover of Crested Butte,...
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Good Things Come Small
If you are ready to turn over the keys to...
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Grade A Experiences to Capture College Kids
As the lazy days of summer wound down and hints...
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LEGO and Mattel Tap Youth Market
Determining how long a live engagement should be is an...
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Brand Sponsorships That Will Haunt You
The Halloween season is one of the top 10 consumer...
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Farmers Markets are Ripe with Possibility
Farmers Markets are the place to be in the summertime—and...
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