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HP goes virtual
For a technology brand with the word “invent” as its...
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Bacardi gets positive WOM to flow
LIKE THE PERFECT STORM positive word of mouth starts small...
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Branded Acts of Kindness
THE ECONOMY MAY BE IN THE CRAPPER but many brands...
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Changing minds and perceptions
Keen Footwear is a small company on a big mission....
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Companies are not listening to their customers
A RECENT STUDY by the CMO Council found that when...
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Going green by emulating Autodesk
SITTING IN ON A BRAINSTORMING SESSION with Autodesk’s event marketing...
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Pepsi Rebrand Takes Event Savvy
LAUNCHING BRANDS IS TOUGH. Changing brands especially beloved 100-year-old-brands is...
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How Brands are Turning to Events to Engage Baby Boomers
Iconic rocker Mick Jagger is one. So are big screen hunks...
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Brands Squat Outside Film and Music Festivals to Save Money
Independent music and film festivals like South by Southwest and the...
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Contests are winners with live experiences
FUN. ESCAPISM. PLAY. These are just a few of the...
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Dedicated consumers shave heads for brands
TALK ABOUT CUTTING THROUGH THE CLUTTER. To drive booth traffic...
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House Parties sweep the states
MORE THAN EVER people are connected 24/7 via text messaging...
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Street stunts net results for brands
CONVINCING PEOPLE TO DONATE to a charitable cause is always...
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