Telecommunications—Phone/Wireless/Cable/ISP Archives - Page 20 of 26 - Event Marketer
AT&T Tackles College Football with Video Mash-Ups
College football fans are generally pretty passionate about their favorite teams. With a 14-school portfolio to leverage, AT&T’s missions were to use that passion to create a point of difference from other telecoms, drive purchase intent and sales and build an association in fans’ minds between the Cingular brand—which was about to be absorbed—and AT&T....
Motorola’s Tour Trailer Offers Multiple Touchpoints
Motorola reached existing and potential customers via MotoDriven tour stops, promoting products for business applications such as radio systems, tracking devices and dispatcher solutions. The events were held at local hotels or distribution centers and, besides morning coffee and a catered lunch, included the Mobile Pavilion, a hands-on showroom staffed with dealer representatives for a...
Nokia Pimps Out a Double-Decker London Bus
To promote its latest camera phone among 25-35 year olds in the U.S., Nokia pimped out a double-decker London bus that rolled its way through 10 markets from New York City to Los Angeles. Bus windows were replaced with eight screens that played loops demonstrating the device’s music capabilities, MobiTV and eBay features. MMS boards...
Vodafone Sets Off Edible New Year’s Eve Fireworks
With its New Year’s Eve activation in London, Vodaphone accomplished an industry first—an edible fireworks display. The program’s 360-degree multi-sensory experience engaged hundreds of thousands of consumers (and their taste buds) and showed them that the brand can accomplish the impossible, and help them do the same. Bigger is better. Vodaphone has put a decisive...