Manufacturer Archives - Page 2 of 11 - Event Marketer
Sleep Number Cozies Up with CES Revelers
If most of your exhibit’s visitors are going to be lying on their backs, looking up, the ceiling just might be the most important design element of your booth. So for Sleep Number’s 40-by-50 space at CES, the mattress brand created an overhang made up of 182 multicolor triangle outlines—a clever lift from the brand’s...
DuPont Uses Touch Screen-Topped Pedestals to Keep Consumers Informed
At its new Silicon Valley Innovation Center, DuPont is using six touch-screen-topped pedestals to inform visitors about the role its materials play in drones, VR goggles, “smart” clothing and other products. Displays were made to engage a wide range of attendees, from students to experienced scientists, and the presentations allow visitors to control the stories...
Sleep Number Wakes up Football Fans with a Clever VR Challenge
How do you entice people to think “mattresses” at a Super Bowl fan fest? Sleep Number set up a virtual bedroom, where a visitor could enter their name and favorite team before the space transformed, using projection mapping technology, to display team logos and colors, and the guest’s name on a jersey overhead. And a...
Munchkin’s Instagrammable Exhibit Spaces Feature Color and Whimsy
For its 52-foot by 68-foot booth at the Kind + Jugend baby products trade show, Munchkin used bright colors, touches of whimsy and its own products to create a series of beautiful and very Instagrammable spaces. One featured a mural by graffiti artist Carson Ting; in another, thousands of Munchkin’s colorful cups were arranged to...