Consumer Package Goods—Non Grocery Archives - Page 9 of 23 - Event Marketer
Method’s Green Pop-up Serves to Bond with Influencers
Method wanted to take its all-natural homecare products out of grocery stores where it’s hard to differentiate itself from other cleaners, and group all of its products together to tell one brand story. The strategy: recruit brand evangelists (women 26-40 years old) to generate buzz and build brand loyalty. The tactic: use pop-up shops in...
OfficeMax Elf Mob Invades Union Square
To drive awareness of elfyourself.com its popular holiday e-greeting site OfficeMax in December 2009 unleashed an elf “invasion” in New York City’s Union Square that had 400 green-clad dancing elves descend upon the park by subway, Segway, motorcycle, pedicab, stretch limo and double-decker busses for a four-minute surprise flash mob and impromptu dance performance. ElfYourself...
Kodak Encourages Consumers to Look on the Bright Side
Imagine walking down the street and hearing that your hair looks good or that your jacket is cool. No, we’re not talking about those irritating wolf whistles that guys have foisted on the fairer sex since the dawn of time. We’re talking about expressions of cheer and goodwill spread by two Purdue University students, Cameron...
Bliss Makes Low-cost ‘Gorilla’ Marketing Top Priority
Some companies only pay lip service to event marketing, seeing it more as an add-on than a key part of the marketing strategy. Others see it as a tool to be used sparingly because they don’t know how to measure the ROI. Then there’s Bliss. The spa brand (owned by the Starwood Hotels chain, which...