Consumer Package Goods—Non Grocery Archives - Page 19 of 23 - Event Marketer
BASF Show Home Showcases Sustainability Message
To showcase its portfolio of products for residential construction that can be used for sustainable construction, BASF at the National Association of Home Builders’ International Builders’ Show in Las Vegas invited visitors on a tour of the company’s BEYOND.High Performance net-zero energy home, located just outside the convention center. The full-scale home, complete with landscaping...
Clorox Whips up Soy Vay Chicken Promo in Outer Space
For foodies, meals are about much more than sustenance—they connect people. And the food products they love, well, the good ones have a good story behind them. Like The Clorox Company’s Soy Vay sauce, which got started by friends at a potluck party in 1980. The product has a small, extremely passionate following, but Clorox...
Coca-Cola Promotes a Human Connection
Happiness is always better shared, and through its “Share a Coke” campaign, Coca-Cola took this idea to the next level. Many consumers today have begun to rely on connection technologies such as email and social media as a substitute for human connection, and Coca-Cola sought to resolve this through a shared, personal experience. Leveraging an...
Anheuser-Busch Sends Millennials to Whatever, USA
Were Millennials #UpForWhatever? Anheuser-Busch took to the road to find out. The overall goal: create a summer experiential program to excite Bud Light’s 21-to 27-year-old target demographic, and connect with them as they see themselves, as social curators, storytellers, people who value experiences over things, and seekers of money-can’t-buy experiences that help build their own...