Trade shows Archives - Page 6 of 37 - Event Marketer
GE Mirrors the Magic of Show Floor on Event Website
Creating a successful event website is about bringing the immediacy of real-world brand experiences to life online. GE Healthcare mirrored the magic of its show floor presence at the Radiological Society of North America (RSNA) conference last year with real-time interactive features on its website, rsna.gehealthcare.com. The annual conference, which attracts potential diagnostic imaging customers...
Medtronic Woos Attendees with a Multi-Touch Wall
For its presence at the Heart Rhythm 2009 convention in Boston, Medtronic wanted an innovative tool that would entice attendees to visit its booth and position the company as a leader in technology that helps improve peoples’ lives. An electronic multi-touch wall was the centerpiece of the 11,000-square-foot exhibit space, which included product areas, a...
Microsoft Reaches Off-site Viewers via Live TV Show
For the June 2009 E3 Media Briefing in Los Angeles, which revealed Project Natal, Xbox 360’s new “controller-free” technology, along with the Beatles Rock Band title to consumers and the press, Microsoft leveraged live television broadcast on G4 TV, a television station that specializes in tech and video game programs and covers E3 every year....
Nokia Takes Brand Experiences to New Heights in Las Vegas
Most clients would have had a heart attack at the mere mention of hoisting its key media contacts 200 feet in the air to test out its newest product. But Nokia went for it, inviting members of the hi-tech, wireless and consumer press to its vertigo-inducing Press Conference in the Sky at the 2008 CTIA...