Trade show Archives - Page 8 of 16 - Event Marketer
Ford Illustrates the Future of Mobility Via Group VR
Ford has long been recognized as a leading global automotive brand, but in today’s fast-changing world, it needed to drive consumer awareness of its cutting-edge mobility innovations in the form of apps, ride sharing, autonomous vehicles and electric cars. Ford’s multi-person Future Mobility VR activation engaged attendees at the North American International Auto Show on...
Slack Booth Fosters Engagement With Natural Elements
Slack had quite a job at Dreamforce, Salesforce.com’s mega technology conference. The communications software platform that entered the scene in 2013 needed to show off its industry leadership among 171,000 savvy professionals who have a desire to streamline their processes, and have many options to do so. With its light-handed, playful and modest activation teeming...
Caterpillar Seamlessly Blends Content and Technology
The MINExpo mining show takes place every four years, which is a long stretch between opportunities to engage the decision makers that come to the show. As Caterpillar approached the 2016 event in Las Vegas, it knew it needed to make a splash in order to attract attention from these hard-to-reach attendees. The 14 gigantic...
Daimler Centers its Trade Show Booth Around ‘Time’
In logistics and transportation, every second counts. To demonstrate that it understands this pain point, and that it has developed multiple solutions to ameliorate the issue, Daimler at the IAA show made “time” the center of its booth—literally. The clock-dial layout and architecture brought to life Daimler’s “Ahead of Time” messaging and helped the brand...