Trade show Archives - Page 7 of 16 - Event Marketer
Ford Transforms Auto Show Attendees into Movie Stars
The world was perplexed when the 1968 Mustang Bullitt from Steve McQueen’s classic “Bullitt” was lost after filming. But in 2017, Ford located the coveted automobile and set out to surprise and delight car fans by unveiling it at the 2018 Detroit Auto Show. There, the brand leveraged the vehicle’s nostalgia factor to drive affinity...
Siemens Hypes Smart Ecosystem with a Concept Mall
Siemens Home Appliances generates 50 percent of its annual sales at IFA, a Berlin-based consumer electronics show, so to wow attendees with its breadth of smart appliances and illustrate their ability to transform daily life, the brand created the Siemens Concept Mall. The exhibit included a variety of lifestyle vignettes that showcased the brand’s products...
Ford Thrills Car Lovers with Racing Demos, Showcases
Over the years, Ford has built a reputation for itself as a standout exhibitor at the SEMA Show, an annual trade event run by the world’s largest automobile aftermarket group. So to maintain its lofty status and demonstrate its commitment to supporting the $41.2 billion automotive aftermarket industry, the brand created a car lover’s paradise,...
Google’s 6,000-Square-Foot Tech ‘Playground’ Hits CES
“Hey Google, which brand turned its CES activation into a citywide experiential marketing blitz?” Here is the answer: The technology behemoth couldn’t be missed at this year’s show, from the Las Vegas Monorail, to its 6,000-square-foot “playground,” to activations in more than 150 partner booths. The brand’s Sin City takeover was designed to demonstrate how...