Stage Archives - Page 6 of 13 - Event Marketer
Sprite Reaches College Crowd with Step Dancing
To reach the multicultural college crowd, especially undergraduate fraternities and sororities, Sprite ignited the Sprite Step Off competition, a campaign that ultimately received more than 2.2 million page views online. Step dancing is a form of percussive routines in which the dancers use their entire bodies as instruments through a mixture of footsteps, spoken word...
Smirnoff Parties with Aussies at Mini Festivals
To drive consideration among its dance music-loving, 18- to 24-year-old male target audience, Diageo’s Smirnoff Vodka in the summer of 2008 created unique mini-festivals within larger Australian music festivals called Area 21. Under the shade of an igloo-shaped band shell, festivalgoers were invited to imbibe at a fully operational bar, check out headline musical acts,...
Rodenstock’s Gigantic Pair of Eyeglasses Create a Spectacle
There’s nothing like a gigantic pair of eyeglasses to help you see the light, especially one that is 15-feet wide, 5-feet high and with earpieces that measure nearly 20-feet long. No, we’re not talking Alice in Wonderland here. We’re talking Rodenstock, a leading German manufacturer of high-end, high-tech eyewear. To reinforce its image as a...
MasterCard Scans Upgrades for Customers in Theaters
For more than 100 unsuspecting MasterCard holders, a night at the theater turned into a night to remember, thanks to a technology-infused surprise and delight campaign. MasterCard’s Priceless Surprises program teamed up with various cultural institutions in New York City, including Carnegie Hall and The Palace Theatre, to instantly identify cardmembers and reward them for...