Stage Archives - Page 13 of 13 - Event Marketer
Miele’s Aerialists Put a Multi-Sensory Spin on Laundry
Miele’s theme for 2014 was “Creating Fascination,” and the launch of its new W1 washing machines and T1 tumble dryers delivered on that promise with an event that had aerialists, tap dancers, acrobats and the W1 and T1 flying through the air. The goal of the event was to expand engagement, drive awareness and excitement...
Food Network Magazine Cooks Up a Foodie Connection
Best-selling epicurean title Food Network Magazine last year brought its brand and its “rock star” chefs out of the kitchen and into the real world with a first-ever mashup event featuring food, wine and, well, real rock stars. The Food Network in Concert event offered foodies and music fans in the Chicago area the chance...
Activision’s Call of Duty Championship Engages eSports Fans
The only thing growing faster than live eSports tournaments is the number of consumers tuning in to watch them online. With bridging that gap in mind, Activision crafted an engagement strategy that transformed every corner of its live tournament into a best-in-class broadcast platform that could be seen around the world on practically any type...
Rock Star Set Elements Drive Engagement for Primerica
For its national convention at Atlanta’s Georgia Dome, Primerica created a supercharged environment. A massive stage set featuring nearly 3,000 square feet of LED video spread across 27 separate displays anchored the experience. A spectacular four-minute opening starring the new corporate logo surrounded the audience with rock-concert lighting and concert-quality sound. Video animation, interactive pick-ups,...