Sampling Archives - Page 7 of 38 - Event Marketer
Taco Bell Spices Things up with a Test Kitchen Event
How do you create demand for a restaurant? Some might say the key is to create the most exquisite food on the dining scene. Others say make it the hardest reservation to get. Taco Bell took both to heart when it created the “Test Kitchen by Taco Bell” at its headquarters in Irvine, CA. The...
Cheetos Creates a Flamin’ Hot Pop-up Restaurant
When chefs and foodies began to organically experiment with Cheetos as a quirky, new ingredient in food recipes—from the Flamin’ Hot Cheetos Sushi Burrito to the Flamin’ Hot Cheetos bagel—the experiential team at Frito-Lay saw an opening. Building on this trend and setting out to prove that Cheetos is more than a snack food, it...
Buchanan’s Engages Latinos with Musical Moments
Buchanan’s Scotch Whisky was in its second year of its Es Nuestro Momento (“It’s Our Time”) campaign and on the heels of a one-year partnership with Latin award-winning artist J Balvin when it decided to amp it up. To capitalize on the partnership’s success, further enhance the brand’s affiliation with Latin music and continue to...
The Macallan Leverages AR to Educate Young Consumers
Whisky making is an old-world process, but to educate tastemakers about the differences between its two Scotch whisky varieties, Sherry Oak 12 Year Old and the Double Cask 12 Year Old, The Macallan turned to a new-age technology: augmented reality. In a crisp, modern art gallery experience called Gallery 12 that traveled to five cities...