Sampling Archives - Page 38 of 38 - Event Marketer
Google Samples its ‘Wallet’ App with In-store Spree
After launching Google Wallet, an app that turns mobile devices into virtual wallets, Google needed to help consumers understand how the service works. The company teamed up with American Eagle Outfitters in Times Square to create the Google Wallet Tapping Spree. At the store, customers were greeted by a brand ambassador who invited them to...
Google Targets Travelers with Laptop Loan Program
Outside of demos at consumer electronics retailers, sampling opportunities can be tough to come by for marketers of laptop computers—particularly when the target consumer is the on-the-go business traveler. Google turned that challenge into an opportunity by loaning Chromebook computers—laptops that run on the company’s Chrome operating system—to travelers flying on Virgin America from San...