Sampling Archives - Page 31 of 38 - Event Marketer
Patriotic Real-Time Video Drives Budweiser Sampling
Few things go together better than an ice cold beer and the Fourth of July, so Budweiser this summer leveraged the holiday weekend with a national sampling initiative that mixed live and digital elements into a tasty, patriotic brew. Bud’s 21-day campaign entitled “On America’s Birthday, Drink America’s Beer” began in the weeks leading up...
Coca-Cola Uses Facial Recognition for Hip ‘Love’ Events
Facial recognition technology isn’t just a cool trick from a sci-fi movie anymore. Thanks to a high-tech facial recognition event kiosk dubbed FaceLook (tied into the Face.com platform), everyday people can take a photo of themselves and use the image to log in and post directly to Facebook. The technology might best be known to...
Frito-Lay Mobile Dunk Tank is a Real Cracker Jack
This experience was more than just a physical activation. With the help of West Coast Customs and its founder Ryan Friedlinghaus (of “Pimp My Ride” fame), the mobile dunk tank made quite a splash on the road and on an hour-long episode of the new WCC show airing on Fox and through WCC’s social media...
Moet Hennessey Connects with Multicultural Males
Moët Hennessy’s “What’s Your Wild Rabbit” campaign launched in 2012, but for the first time, in 2013 sought out a deeper connection with African-American and Hispanic millennial guys. The strategy: exclusive experiences for these consumers who are known for being early adopters. Part of this evolution of the program also included a refocus towards social...